Tapping Into the Gen Y Audience

by Banking.com Staff October 28, 2010   Insights

Is your bank or credit union reaching the Gen Y audience? In the era of text messaging and social media, Gen Y consumers are accustomed to processing information in real-time. How does this mentality convert to the banking industry: Debit vs. credit.

As James Van Dyke from Javelin Strategy and Research reports, “By and large, young people don’t eschew credit for debit because they lack access to the former. Rather they choose debit because it matches the way they process information: In real-time.”

James Van Dyke of Javelin Research explores this topic further on the Javelin Strategy and Research blog.


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