Mobile Apps Prevail over the Web
In 2009, Apple created a commercial for the iPhone 3 to highlight the versatility of apps, coining a term that has been widely used for the last couple years: “There’s an app for that.” With apps for everything from gaming to banking to social media, it’s no surprise that mobile adoption has soared in the past couple years.
Mobile analytics firm Flurry recently released a report which revealed people are spending more time on mobile applications than on the Web. In fact, the amount of time people spend on mobile apps has almost doubled in the last year. See below for the breakdown:
Are you using mobile apps more than the Web? What are you doing to engage customers on their mobile devices? Tweet @bankingdotcom or let us know in the comments section below.