Social Media Statistics: By-the-Numbers, January 2012

by Staff January 18, 2012   Insights

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 52.1% of all sharing on the web is driven by Facebook, with Twitter generating just 13.5 percent of all shares. (Source: Clearsping)
  • 256% increase in mobile data usage by teens in the US age 13-17 over the past year. The average teen used 320MB of data per month on their phone. (Source: Nielsen)
  • 3% of adults say they get news and information about local restaurants, bars and clubs from social media, while 38 percent claim to use Internet search engines. (Source: Pew Internet)
  • 49,000,000 the number of US visitors to the Google+ platform in December 2011, a 55 percent increase from November. (Source Hitwise)
  • 82% of the world’s online population are reached by social networking sites, representing 1.2 billion users around the world. (Source: comScore)
  • 79% of European online adults engage with social media, 86 percent of US adults do the same. (Source: Forrester)
  • 19.7% of the total Facebook user base is located in the United States. (Source: AllFacebook)

Curious what social networks your financial institution should focus on in 2012? Check out this infographic.










* Graphic provided by:

Image: tungphoto /


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