Lean Startup Lesson: Three Ways to Engineer Growth
There’s more than one way to grow a business. The tricky part for most startups is identifying one growth lever that works and specializing in that. In this interview Eric Ries, author of The Lean Startup, speaks to Intuit Vice President of Design Innovation Kaaren Hanson about three key ways that businesses can engineer growth.
This is the seventh installment of a new series where Intuit leaders, including CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson will sit down with author Eric Ries to expand on some of the themes in his best-selling book The Lean Startup.
For more information on Ries, go to http://theleanstartup.com/.