Why Hasn’t the U.S. Adopted EMV?
EMV chip technology is not new, but why hasn’t the U.S. gotten on board?
With advanced security, endless technology benefits and success in many other markets, it can be confusing as to why Americans are not already seeing widespread use of EMV technology. After the 2013 breach of Target credit cards during the holiday shopping season, business leaders, including Target’s CFO, are now calling for acceleration adoption of the technology.
So why isn’t this more widespread? This infographic breaks down the benefits of the card and some potential reasons why the payment technology hasn’t been widely adopted in the US.
What do you think about EMV? Will it still be Europe-only?