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| Feature Story |
Taking brokerage to a higher level
By Penny Lunt. If you can't beat 'em, join 'em. After four years of offering
mostly select mutual funds and annuities to their customers, many banks are entering
a new phase, full-service brokerage, in which they sell every product a consumer might
see in a wire house. More and more banks are realizing that a logical way to become
more like a broker is team up with one, and the feeling is mutual.
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