Five ways payments will be different in 2024

November 24, 2015
/   Voices

Predicting the future of cash and card payment volumes is arguably a fool’s errand – but Payments UK, Britain’s new trade organisation for the industry, is in a good place to have a go...

Contactless cards: Opt-in or opt-out?

/   Voices

Australia is toying with the idea of creating an opt-in function for contactless cards, in a move that highlights the problems around coping with new payment technology and how fraud risks are handled.

Five EMV lessons for the US

/   Voices

The EMV liability shift has occurred in the US, so what can we expect to see happen in the coming months and years as a result of this change?

Cause and Effect: If you build it, will they come?

July 23, 2014
/   Spotlight

Many financial institutions assume that digital banking is lucrative because the most valuable customers happen to bank online. While there is certainly a correlation between online bankers and higher profitability, quantitative evidence suggests that...

Fast Facts: Student Loans

January 22, 2013
/   Insights

The Financial Services Roundtable recently released another iteration of its Fast Facts, reliable, bullet-point research about issues facing the financial services industry. Topics span TARP, Dodd-Frank, insurance, lending, retirement savings and more.  Below are some updated Fast...

Intuit 2020 Report: The Future of Financial Services

April 11, 2011
/   Insights

Today, Intuit released the latest edition of the Intuit 2020 report, Intuit 2020 Report: The Future of Financial Services, which identifies and examines four key trend areas that will  transform the financial services industry...

The Top 10 Trends in the Digital Banking Industry

December 18, 2013
/   Spotlight

2014 is rapidly approaching and as the year wraps, the Digital Insight team has pulled together the top 10 trends in the digital banking industry based on data and trends from studying financial institutions....

Making Banking Fun: Gamification in Financial Services

August 5, 2013
/   Insights

Recently, the team sat in on American Banker’s webinar, “Gamification in Financial Services: Five Proven Ways to Get an Edge,” which shared how leading brands in financial services have applied gamification to reach...

Technology M&As: The Beats Go On

May 29, 2014
/   Insights

The ongoing fascination with Apple’s $3 billion purchase of Beats Electronics is entirely understandable, because it’s a cool story. However, it also says a lot about what’s going on between finance and tech.

Small Business: Perception vs. Reality

November 21, 2012
/   Insights

In the most recent election cycle, like most others before it, the one sector of the economy that got the most attention was small business.  This is the future, we were told by every...

What We’re Reading

May 5, 2011
/   Spotlight

Below are interesting stories the staff has been reading over the past week. What have you been reading? Let us know in the comments section below. Virtual Banking Worlds Provide Tangible Lessons American...

What We’re Reading: Thanksgiving Edition

November 22, 2012
/   Spotlight

Below are interesting stories the staff has been reading over the past week. What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom. Mobile Thursday? Plans for Thanksgiving...

Banks and credit unions alike often find themselves wondering how they can further connect with their local communities. In this FI Highlight, Christopher McGill, president and CEO of East River Bank in Philadelphia, discusses how his bank’s marketing initiatives are helping to drive community engagement.

In a few sentences, can you tell us a bit more about East River Bank?

East River Bank is Philadelphia’s most advanced neighborhood bank with three convenient Philadelphia-area branch locations in East Falls, Roxborough and Old City. We offer a full range of financial services for both personal and business customers, including access to more than 55,000 surcharge-free ATMs through the Allpoint network, our courier service and free online banking at featuring Finance Works™ powered by Quicken.

What value does East River Bank see in connecting with members of the local Philadelphia community?

We partner with numerous organizations in neighborhoods throughout Philadelphia through sponsorships, financial support and volunteering. It is through these partnerships that we are able to connect with our neighbors and customers. By getting to know each community, we can better tailor our services to what our customers want and need.

Does East River Bank have any current initiatives in place to increase engagement with the local community?

In the last year, we have taken our ‘Bank Local’ tagline a step further in an effort to increase engagement with local communities by using real East River Bank customers and Philadelphia business owners on our outdoor advertising campaigns.  While banks traditionally use stock imagery, we are using real people on our billboards, bus backs and transit shelters to pay homage to the individuals that live and work in the area.

 What feedback has East River Bank received from this initiative?

We have received positive feedback across the board. Not only do people enjoy seeing their favorite local business owners on billboards, but they also appreciate that we are changing the way banks advertise. Many of the types of people that are typically overlooked in bank advertising are now the stars of our ads and that has gone over extremely well our customers and community.

How did the internal team at East River Bank think of this creative idea? Do you have any processes in place to always be thinking of new ideas like this?

We work with a marketing partner, Neff Associates, and together we worked to create an overall message that would convey how much we value our commitment to our communities. The idea of using real people was risky because we had never before seen anything like it, but the risk paid off. We found that being ourselves helped the consistency in the marketing message, customer experience and our culture internally. Keep it simple and be yourself.

What can other financial institutions learn from East River Bank?

Other financial institutions can learn to think more outside of the box like we did. By focusing on our customers rather than what was expected of us, we were inspired and came up with a campaign that really works and that we’re really proud of.

To learn more about East River Bank, please visit, and follow them on Facebook, Twitter and Instagram for their most up-to-date events and community happenings.



Insights’s perspective on industry news and trends



Must-read news and insights from financial industry leaders



Compelling voices and contributed content from around the web

James W. Gabberty

Gabberty is a professor of information systems at Pace University in New York City. An alumnus of the Massachusetts Institute of Technology and New York University Polytechnic Institute, he has served as an expert witness in telecommunication and information security at the federal and state levels and holds numerous certifications from SANS & ISACA.

Brad Strothkamp

Marisa Mann

Marisa Mann brings over 15 years of experience in consulting and financial services industries to the Solstice team, working on large scale enterprise initiatives across many technologies, including specializing in the digital space – Internet and mobile. Mann is passionate about mobile and the endless possibilities for the enterprise, delivering business value through strong brand recognition and driving to excellence in the consumer experience. Prior to Solstice, Mann worked at JP Morgan Chase, Diamond Management and Technology Consultants, Washington Mutual, Inc, and Accenture.

Zachary Ehrlich

25-year-old writer, and as a native San Franciscan, I am unreasonably loyal to Bank of America, if only for their superhero-like origin story, involving the 1906 earthquake and Italian fruit vendors.