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/   Spotlight

It’s exhausting just trying to keep pace, let alone stay ahead. Every provider in every business feels the pinch.

Five ways payments will be different in 2024

November 24, 2015
/   Voices

Predicting the future of cash and card payment volumes is arguably a fool’s errand – but Payments UK, Britain’s new trade organisation for the industry, is in a good place to have a go...

Contactless cards: Opt-in or opt-out?

/   Voices

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Five EMV lessons for the US

/   Voices

The EMV liability shift has occurred in the US, so what can we expect to see happen in the coming months and years as a result of this change?

Cause and Effect: If you build it, will they come?

July 23, 2014
/   Spotlight

Many financial institutions assume that digital banking is lucrative because the most valuable customers happen to bank online. While there is certainly a correlation between online bankers and higher profitability, quantitative evidence suggests that...

Fast Facts: Student Loans

January 22, 2013
/   Insights

The Financial Services Roundtable recently released another iteration of its Fast Facts, reliable, bullet-point research about issues facing the financial services industry. Topics span TARP, Dodd-Frank, insurance, lending, retirement savings and more.  Below are some updated Fast...

Intuit 2020 Report: The Future of Financial Services

April 11, 2011
/   Insights

Today, Intuit released the latest edition of the Intuit 2020 report, Intuit 2020 Report: The Future of Financial Services, which identifies and examines four key trend areas that will  transform the financial services industry...

The Top 10 Trends in the Digital Banking Industry

December 18, 2013
/   Spotlight

2014 is rapidly approaching and as the year wraps, the Digital Insight team has pulled together the top 10 trends in the digital banking industry based on data and trends from studying financial institutions....

Making Banking Fun: Gamification in Financial Services

August 5, 2013
/   Insights

Recently, the team sat in on American Banker’s webinar, “Gamification in Financial Services: Five Proven Ways to Get an Edge,” which shared how leading brands in financial services have applied gamification to reach...

Technology M&As: The Beats Go On

May 29, 2014
/   Insights

The ongoing fascination with Apple’s $3 billion purchase of Beats Electronics is entirely understandable, because it’s a cool story. However, it also says a lot about what’s going on between finance and tech.

Small Business: Perception vs. Reality

November 21, 2012
/   Insights

In the most recent election cycle, like most others before it, the one sector of the economy that got the most attention was small business.  This is the future, we were told by every...

What We’re Reading

May 5, 2011
/   Spotlight

Below are interesting stories the staff has been reading over the past week. What have you been reading? Let us know in the comments section below. Virtual Banking Worlds Provide Tangible Lessons American...

What We’re Reading: Thanksgiving Edition

November 22, 2012
/   Spotlight

Below are interesting stories the staff has been reading over the past week. What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom. Mobile Thursday? Plans for Thanksgiving...

No matter how big or small your financial institution is, it’s important to connect with members of the local community. We recently spoke to Nicole Cypers, PR and Social Media Manager for America First Credit Union, to discuss how America First does just that and why they think it’s so important to do so.

In a few sentences, can you tell us a bit about America First Credit Union?  

America First Credit Union has a long-standing history and more than 76 years servicing members.  America First has become one of the largest, most stable and most progressive credit unions in the country, and has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 112 branches, and is the 12th largest credit union in assets in the United States with over $7 billion, and the seventh largest credit union in membership in America with more than 724,000 members.

 What is an example of an initiative that America First Credit Union has that aims to give back to the local community? 

Annually, America First collects monetary donations to purchase new shoes for economically disadvantaged children throughout Utah and in the Las Vegas, Nevada area.  The Warm the Soles of Kids program has become one of America First’s most enduring holiday traditions. This year America First will donate to 18 schools and service organizations donating over 1400 pairs of shoes to children throughout Utah and Nevada.

America First created the Community Assistance Program (CAP) in 1989. Its purpose is to give financial support to organizations that provide job assistance, training, housing, food and medical services to those in need.  Organizations the CAP supports are: Cathedral of the Madeleine Good Samaritan Program, Catholic Community Services Joyce Hansen Hall Food Bank, Christmas Box International, Safe Nest Shelter, SHARE Food Bank, St. Anne’s Shelter, The Road Home, Three Square Food Bank and the YCC of Northern Utah.  Each year the credit union holds a special event to present representatives from each of these organizations with a donation to support their efforts.  This year the credit union presented $10,000 to each group at an event on November 17th.

Do you feel it’s important to connect with younger demographics and promote financial literacy, either directly or indirectly? Why?

Yes, it is important, we take every opportunity to assist in the classroom.  Examples of this are Reality Town Events, class presentations for Financial Literacy Classes and we also provide Checkbook kits and/or debit card registers.  These tools help to educate young people on how to balance a checkbook, budget and save.

Do you see any trends in how financial institutions are giving back to communities?

Giving back has always been at the core for America First and with the member growth we’re experiencing, we are having a growing impact on the communities we serve. With the increase in credit union presence, I think communities are seeing now, more than ever, how giving back is a priority for a credit union. We are cause-oriented, working closely with local organizations and impacting members (and non-members) right in the communities we serve. Whether it’s a food drive for local food banks or giving shoes to children in need, our employees and members are personally involved in the organizations we support and there’s a ripple effect there.

 Is there anything else you would like to add?

America First Credit Union will provide resources to charitable, educational, and civic outreach efforts that parallel our mission of financial literacy education, and directly supporting organizations that provide food, shelter, clothing and medical resources to the less fortunate in the communities we serve.


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Compelling voices and contributed content from around the web

James W. Gabberty

Gabberty is a professor of information systems at Pace University in New York City. An alumnus of the Massachusetts Institute of Technology and New York University Polytechnic Institute, he has served as an expert witness in telecommunication and information security at the federal and state levels and holds numerous certifications from SANS & ISACA.

Brad Strothkamp

Marisa Mann

Marisa Mann brings over 15 years of experience in consulting and financial services industries to the Solstice team, working on large scale enterprise initiatives across many technologies, including specializing in the digital space – Internet and mobile. Mann is passionate about mobile and the endless possibilities for the enterprise, delivering business value through strong brand recognition and driving to excellence in the consumer experience. Prior to Solstice, Mann worked at JP Morgan Chase, Diamond Management and Technology Consultants, Washington Mutual, Inc, and Accenture.

Zachary Ehrlich

25-year-old writer, and as a native San Franciscan, I am unreasonably loyal to Bank of America, if only for their superhero-like origin story, involving the 1906 earthquake and Italian fruit vendors.