The keys to fighting fraud?

September 8, 2016
/   Insights

We're constantly being warned that fraud is one of the biggest threats facing the banking industry, but the true scale of this was revealed by a recent survey that suggests it could make up...

Cause and Effect: If you build it, will they come?

July 23, 2014
/   Spotlight

Many financial institutions assume that digital banking is lucrative because the most valuable customers happen to bank online. While there is certainly a correlation between online bankers and higher profitability, quantitative evidence suggests that...

Intuit 2020 Report: The Future of Financial Services

April 11, 2011
/   Insights

Today, Intuit released the latest edition of the Intuit 2020 report, Intuit 2020 Report: The Future of Financial Services, which identifies and examines four key trend areas that will  transform the financial services industry...

Fast Facts: Student Loans

January 22, 2013
/   Insights

The Financial Services Roundtable recently released another iteration of its Fast Facts, reliable, bullet-point research about issues facing the financial services industry. Topics span TARP, Dodd-Frank, insurance, lending, retirement savings and more.  Below are some updated Fast...

The Top 10 Trends in the Digital Banking Industry

December 18, 2013
/   Spotlight

2014 is rapidly approaching and as the year wraps, the Digital Insight team has pulled together the top 10 trends in the digital banking industry based on data and trends from studying financial institutions....

Making Banking Fun: Gamification in Financial Services

August 5, 2013
/   Insights

Recently, the Banking.com team sat in on American Banker’s webinar, “Gamification in Financial Services: Five Proven Ways to Get an Edge,” which shared how leading brands in financial services have applied gamification to reach...

Technology M&As: The Beats Go On

May 29, 2014
/   Insights

The ongoing fascination with Apple’s $3 billion purchase of Beats Electronics is entirely understandable, because it’s a cool story. However, it also says a lot about what’s going on between finance and tech.

What We’re Reading

May 5, 2011
/   Spotlight

Below are interesting stories the Banking.com staff has been reading over the past week. What have you been reading? Let us know in the comments section below. Virtual Banking Worlds Provide Tangible Lessons American...

Small Business: Perception vs. Reality

November 21, 2012
/   Insights

In the most recent election cycle, like most others before it, the one sector of the economy that got the most attention was small business.  This is the future, we were told by every...

What We’re Reading: Thanksgiving Edition

November 22, 2012
/   Spotlight

Below are interesting stories the Banking.com staff has been reading over the past week. What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom. Mobile Thursday? Plans for Thanksgiving...

Humans are so tech-centric that machines seemingly run the world. Things feel more fluid, and certain tasks have become much simpler to do.

Think about how renting a movie used to be. Stores such as Blockbuster or Hollywood Video were open to the public, and had large selections of movies—and video games—which could be rented or purchased. This was how it was done, for many years.

However, someone thought up a better way, that removed the various complexities presented when customer service is involved. Redbox entered the scene, and later Netflix, Hulu, Amazon Video, among others. These are now the standard for movies and TV. These companies are even passing up typical cable subscription brands.

Technology has a way of changing how things are typically done. Next year something huge could change the game completely.

Technology for banking institutions has come a long way. Banking used to be done like this. A person would enter a building to make deposits, transfers, withdrawals, and obtain loans, and so on.

Then with the upsurge of commuters, drive-thru banking was introduced. But the people spoke again, and banks listened. Financial institutions began creating websites where accounts could be checked, and the routine banking actions could be taken care of—all at home, away from the bank itself.

In addition to having websites for the existing clientele, it’s a known fact in the financial industry that banks are investing millions of dollars to stay ahead of the curve when it comes to their online marketing strategy. In order to get their websites ranked, these organizations have benefited from the use of digital marketing services, such as SEO, to increase their visibility on the Web.

SEO is the process of strategically placing keywords—which consumers commonly use on search engines—around webpages that need to be visited and seen. This is how banks have excelled with online presences.

As if things weren’t easy enough already, though, banking applications were created for mobile devices. These apps have made it possible to do all things banking while on the go, and most banks have these currently. It is like a massive game of “Keeping Up with the Joneses.”

So where is the world now, in terms of banking? Up until about eight years ago, banking was fairly content with itself. But, things have to become even easier somehow.

Online banking became a real thing within this past decade. Any type of banking can now be done online, through purely online banking organizations. The most notable of these organizations is Ally Bank.

They have reached great financial heights that most other companies haven’t been able to. To think that all banking tasks—that is anything and everything someone would need to do at a bank, ever—can be completed without the need to enter a building, much less drive somewhere.

These banks have recently, within the past few years, put many banks out of business. Why do humans like to do accomplish things in simpler ways? Why do we naturally lean towards ease and comfort, rather than sticking with the original way?

People are drawn to advancement. And if we can reduce the number of trips we have to make out of the home, all the better.

You can literally do all banking processes without taking one step. Whether you need to deposit a check, pay off a credit card, renew a card, apply for a loan, transfer money to another account, send money or check your credit score, you can. What a world this is.

It’s no wonder that the banks which haven’t progressed are being left behind. Things are so much easier when managing money can be done at home.

 

Murris Johnson, one of the few people that has been working in the digital marketing industry full time since 2003 and has worked with small businesses, to start-ups, to Fortune500 companies. His passion for all things related to digital marketing stems from the focus of helping internet users find the exact information and products they are looking for, when they want it.

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Voices

Compelling voices and contributed content from around the web

James W. Gabberty

Gabberty is a professor of information systems at Pace University in New York City. An alumnus of the Massachusetts Institute of Technology and New York University Polytechnic Institute, he has served as an expert witness in telecommunication and information security at the federal and state levels and holds numerous certifications from SANS & ISACA.

Zachary Ehrlich

25-year-old writer, and as a native San Franciscan, I am unreasonably loyal to Bank of America, if only for their superhero-like origin story, involving the 1906 earthquake and Italian fruit vendors.

Brad Strothkamp

http://www.forrester.com/rb/analyst/brad_strothkamp

Marisa Mann

Marisa Mann brings over 15 years of experience in consulting and financial services industries to the Solstice team, working on large scale enterprise initiatives across many technologies, including specializing in the digital space – Internet and mobile. Mann is passionate about mobile and the endless possibilities for the enterprise, delivering business value through strong brand recognition and driving to excellence in the consumer experience. Prior to Solstice, Mann worked at JP Morgan Chase, Diamond Management and Technology Consultants, Washington Mutual, Inc, and Accenture.