The Container Factor

December 29, 2015
/   Voices

New technology to ease application shipment could make a big difference for many financial service institutions

Foolhardy Predictions for 2016

December 28, 2015

If history is any guide, it’s foolish to make predictions about the banking industry. There are too many external...

Banking with Non-Banks

December 18, 2015
/   Voices

Walmart Pay could be another step in companies outside financial services getting in on the action

Fast Facts: Student Loans

January 22, 2013
/   Insights

The Financial Services Roundtable recently released another iteration of its Fast Facts, reliable, bullet-point research about issues facing the financial services...

What We’re Reading

May 5, 2011
/   Spotlight

Below are interesting stories the staff has been reading over the past week. What have you been reading? Let...

With social media advertising on the rise, Facebook is letting companies cash-in on its user base by introducing “Sponsored Stories.” Facebook users who check-in or post status updates mentioning a brand (such as Starbucks) can now appear in ads on the right side of Facebook pages.

Insight: Facebook unveiled a new advertising model for brands called “Sponsored Stories.” In concept, the new program is similar to Twitter’s Promoted Tweets in that brands are able to sponsor certain keywords or activities on the social network, but with a twist. Facebook’s Sponsored Stories are ads that will feature you and your friends. Here’s a short video detailing how it works.

Initial reports on the new service suggested a potential privacy backlash, but to-date there has been nothing of the sort. For companies making investments in Facebook as a platform for engaging fans, Sponsored Stories represent a compelling way to personalize the brand and target potential customers.


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James W. Gabberty

Gabberty is a professor of information systems at Pace University in New York City. An alumnus of the Massachusetts Institute of Technology and New York University Polytechnic Institute, he has served as an expert witness in telecommunication and information security at the federal and state levels and holds numerous certifications from SANS & ISACA.

Marisa Mann

Marisa Mann brings over 15 years of experience in consulting and financial services industries to the Solstice team, working on large scale enterprise initiatives across many technologies, including specializing in the digital space – Internet and mobile. Mann is passionate about mobile and the endless possibilities for the enterprise, delivering business value through strong brand recognition and driving to excellence in the consumer experience. Prior to Solstice, Mann worked at JP Morgan Chase, Diamond Management and Technology Consultants, Washington Mutual, Inc, and Accenture.

Brad Strothkamp

Zachary Ehrlich

25-year-old writer, and as a native San Franciscan, I am unreasonably loyal to Bank of America, if only for their superhero-like origin story, involving the 1906 earthquake and Italian fruit vendors.